Before all the changes we've made in our lives, we can't say we weren't part of the problem. We did it, we liked going to sales and for us it was a real treat, walking in and out of stores, not thinking about what's behind all that clothing.
Since we changed our habits, we started to consider the purchases we were making. Donating clothes that had no use we already did.
Around here, we opt for Portuguese brands, and when I buy abroad, usually the reason is that I can't find what I want in a Portuguese store, or something made in Portugal.
The term slow fashion was first spoken by author, designer, activist and teacher Kate Fletcher. She defined slow fashion based on quality rather than based on time. Other pioneers denote that the movement encourages a slow production, unifying sustainability with ethics, inviting the consumer to invest in clothes with more quality and that are durable. This movement works to create an industry that benefits the planet and all people.
In addition to taking care of the planet, the design is carefully thought out, as it is usually produced locally, giving full control to the entire process and working conditions. There is no rush in creating it, nor is there any thought of creating products that satisfy a lot of people.
Fast fashion brands burn more than 10 tons of clothing every year, which remained unsold, being one of the most polluting in the world. Typically, these brands use textile fibers that are derived from petroleum, such as polyester, and the fact that we are consuming more and more, buying more clothes every year, makes it unsustainable for these natural resources that are already saturated. .
The saturation of natural resources also goes through water, and for the production of a cotton t-shirt (the ones we see for sale for €4.99) 2700 are needed liters of water. There have already been reports of changes in places where there were lakes or rivers that were completely dry, land with its landscape completely altered, we can also talk about what it does to people, in the documentary The True Cost, they can see part of the which took place in India, but the reprisals were not temporary as you can see here.
When there is an exacerbated demand for a product, the producer will not think twice to get his profit as quickly as possible, doing everything possible to speed up the process. That's where slow fashion comes in, and your patience, with the whole process.
Teaching that processes shouldn't speed up, did a lot for me.
Maggá will grow at its own pace and hopefully it will change one person at a time.